I don’t really get excited about rappers unless their names are Kanye West, Pusha T, J. Cole, and Kendrick Lamar. Less than an hour ago, Kendrick’s VEVO on Youtube released a video for “Humble,” a brand new, very different song from Kendrick Lamar. In 2017, at any table you sit at, Kendrick Lamar’s name is synonymous with “introspective” and “conscious.” This song, “Humble” aims to flip those thoughts on their heads. This is definitely not Kendrick’s first braggadocio but it’s obvious that “Humble” as a title is meant to be subverted by the fact that most people would assume Kendrick to take a different approach on this song. This subversion is also reinforced in the beginning of the song, as well as the thumbnail where Kendrick Lamar is dressed in religious garb standing in light almost seeming too religious for who he is. There are much more subversions within the video and in the song itself and it’s really interesting to analyze.
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Jeezy – God (Prod. by TM-88 and Southside
Jeezy’s new track, “God” properly displays a new side of him we haven’t yet touched upon as far as his music goes. Pastor Young’s ascension to a godly figure in the trap music scene, and street scene at that, isn’t new however him speaking on it in such a manner is a fresh turn of events when we look at Jeezy’s history. Jeezy has always been an honest and comparably modest rapper. “God” places Jeezy on a beat that’s akin to the most recent wave of trap music thanks to TM-88 and Southside who have both worked with Future on some of his hottest hits.
Older fans may be conflicted because of Jeezy pulling away from his older sound and presentation, however the the abstract cover art for the single (pictured above) and the letter that accompanies this track (pictured further below) tells us it’s much more than what meets the eye.
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